At a glance.
The brief: a brand and a seasonal range of premium wooden greeting cards.
My call: let the wood lead. Pastel colour only on the edges, type engraved, one bold motif per card.
The result: 20+ designs taken from vector file to finished, laser-cut card.
21HOBNAILS LTD
INDUSTRY: greetings cards production
SCOPE: Brand and logo, product concept, greeting card range design, art direction
BRAND TONE: Cosy, soft, pastel, natural materials, celebration
ABOUT THE CLIENT
21HOBNAILS is our family business. It makes premium wooden greeting cards under the Ketroy Gift name and releases new designs every season, joining traditional woodwork with a modern look.
color palette
China white
HEX #FAF3EB
RGB 250, 243, 235
CMYK 0/2/6/2
Azure blue
HEX #A4C2F4
RGB 164, 194, 244
CMYK 33/20/0/4
Walnut
HEX #462D20
RGB 70, 45, 32
CMYK 0/36/54/73
Candy pink
HEX #F4CDCD
RGB 244, 205, 205
CMYK 0/16/16/4
Lavender
HEX #B5A8D6
RGB 181, 168, 214
CMYK 16/22/0/16
Sand
HEX #F4DEBD
RGB 244, 222, 189
CMYK 0/9/22/4
textures
21 premium designs
Over a few seasons we developed over 20 designs. Made from a scratch each of them was tested according not only to customer needs but to the production technology to keep high standards of manufacturing. Apart of specific there are some universal designs, perfectly suitable to express the most important feelings and share values moments
